Radio station taglines, radio station straplines or radio station positioning statements. Whatever you decide to call it this is the one radio liner that you’ll hear over and over again on a radio station and it’s the most important liner you can choose as it positions your radio station in the marketplace. You’ll here these phrases over and over again.
Clever Radio Station Taglines
In many cases radio station taglines can say plenty without actually meaning anything. Let’s take a look at the most popular radio station liner in the world “Hit Music” is used in one form or another on some of the world’s biggest radio stations:
- Z100 “New York’s Hit Music Station”
- Capital FM “Number One Hit Music Station”
- 2Day FM “Sydney’s Hit Music Station”
- NRJ “Hit Music Only”
“Hit Music” is a clever brand as it can be any music genre like pop, rock, dance or classical as long as the song is a hit! It’s possible to claim you’re the “number one hit music station” which doesn’t necessarily mean you are number one in the marketplace simply the number one station playing hit music.
Funny Radio Station Slogans
A funny and true radio station slogan is “playing what we want” used famously by the Jack FM brand on both sides of the Atlantic. This is the most honest radio station slogan I’ve ever heard as commercial radio stations generally stick to a playlist and “play what they want“. It’s a more honest than the opposite slogan “playing the music you want“.
More Radio Slogans
More Music Variety
More music variety than what or who? An iPod or another radio station in the marketplace?
Your Number One
Clever, the radio station may be YOUR number one but is it actually number one in the area?
As opposed to fake music?
A Better Music Mix
A better mix than than who?
The Best Music or Today’s Best Music
Any station that claims it has the BEST is up for a challenge from others.