The world cup kicks off this afternoon in Johannesburg, South Africa and radio stations are going world cup jingle, commercial and promo mad.
Listen to a World Cup 2010 Radio Promo
This has to be one of the most refreshing and different methods to promote coverage of the World Cup 2010 on a radio station with a predominantly male audience. The creative team at BBC Radio 5 Live have come up with this World Cup jingle – have a listen – because you’re worth it!
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