podcasts Archives - Music Radio Creative Blog

How To Share A Podcast On Google+

Share a podcast on Google+

Google have announced a new Google+ sign-in button that works much the same way as the Facebook connect button. It allows users to connect their favourite apps and websites to their own Google+ accounts. TuneIn and Shazam are the two audio apps that have been announced as launch partners for the Google+ sign-in button and they allow direct sharing of radio stations or podcasts listened to and music tagged respectively.

New Google+ Call To Action Buttons

There are around 100 call to action buttons that app developers can include when users share stuff but the most interesting button to podcasters will be the ‘listen’ button that appears directly in Google+ streams and when clicked will take the user right to the shared audio.

Share A Podcast On Google+

TuneIn allows you to submit your podcast so if you haven’t done so add it now and give your RSS feed as the ‘Stream URL’. Your podcasts will start appearing in search results and, more importantly, you and others will be able to share your podcast via TuneIn on Google+. Want to try sharing a podcast? Head over to Music Radio Creative on TuneIn and hit the G+ button underneath the player!

photo by: Music Radio Creative

Filed Under: Podcasters Tagged With: action buttons, audio apps, google, Podcast, podcast sharing, podcasts, shazam, tunein February 27, 2013

Mike Russell 2 Comments

Chris Moyles : The Saviour of Podcasting?

Chris Moyles may have left the BBC Radio 1 breakfast show but he has not left our consciousness nor, it seems, the podcasting arena. At the time of writing this article Chris Moyles’ BBC Radio 1 podcast is number 2 in the iTunes Store Top 10 Podcasts list.

Fan Podcast Hits The Top 10!

An unofficial podcast recapping Moyles’ best bits (without the music included due to copyright reasons) from nearly a decade ago has just popped up and has already hit number six in the iTunes UK Podcasting Chart. It was a few spots higher a few days ago but is still holding strong in the top 10.

In the words of the chrismoyles.net podcast it is here, “to help fill the void left by Chris’ departure”. Fans of Chris Moyles will be jumping for joy as, according to the podcast description, “each weekday they replay a Chris Moyles Breakfast Show starting with the first show in 2004 and continuing with every single show in chronological order.”

Here’s the chrismoyles.net Chris Moyles Breakfast Show Replay podcast listing on iTunes (note that this link no longer works and the podcast is no longer listed in iTunes).

Chris Moyles podcast

The Power of Podcasting

Imagine what would happen if Chris Moyles started his own podcast?

Ricky Gervais was early in the game and dominated the podcast charts but that was over 7 years ago. It seems that every day we are getting closer to a world in which radio slides down the scale as a choice for the ‘audio consumer’ and more people turn to internet radio, streaming music services and podcasts to get their dose of talk radio, music and niche content.

Why Chris Moyles Should Start His Own Podcast

Since I’ve started the Music Radio Creative Podcast feedback has been astounding (considering I cover a very small niche talking about radio jingles, voice overs and audio production). There is no doubt about it a very large audience awaits the potential podcaster.

Here are some reasons Moyles should start podcasting:

The content and audience will belong to HIM and not the company he works for.
He can say what he wants. Podcasting is not policed by the BBC Trust (Ofcom in the UK commercial sector or the FFC in the US). Freedom!
He already possesses the skills to create a great and unique podcast – any radio presenter can easily become a podcaster.
Moyles and his team are not afraid of coming up with great unique content and in podcasting “content is king”.
It’s not just the UK that will tune in. Podcasting reaches a global audience.
It doesn’t cost much to get started. A good microphone and audio editing software are all that’s needed to start.
He can make money from the podcast in so many ways (too many to list here – affiliate marketing, ad spots, live reads and sponsorship are just a few ideas).
He wouldn’t be the first ex-national radio broadcaster to benefit from starting a podcast. Ian Collins, formerly of talkSPORT radio, now has his own podcast with Mitsubishi as the sponsor.

Have you considered podcasting yourself? Maybe you already have a podcast that is working well? I’d love to hear your thoughts on podcasting in the comments.

photo by: BobPetUK

Filed Under: Podcasters Tagged With: bbc radio 1, breakfast show, chris moyles, chris moyles podcast, internet radio, niche content, Podcast, podcaster, podcasts, ricky gervais, talk radio September 21, 2012

Mike Russell Leave a Comment

Radio Advertising Spend on the Increase

Radio is Still Growing

According to the latest figures from Nielsen’s quarterly Global AdView Pulse report advertising spend in radio is on the increase in all corners of the globe. Radio in the UK, US and Europe have all seen modest increases while Africa, South America and the Middle East have seen double digit growth. This would make sense as radio is in a rapid growth phase in these areas right now (especially in Zimbabwe) where they have recently seen the launch of their first ever commercial radio station.

While radio continues to do well and punch well above its closest competitor (no, not the TV, outdoor billboard advertising). The internet is the place that has seen the biggest advertising increases.

Radio of the Future

You may conclude from this study that people still love their radio especially in places where it is a young fresh medium.

However, as I’ve mentioned in the Music Radio Creative podcast, the internet is changing the way we consume audio content and we are no longer spoon fed radio shows and music radio playlists at the discretion of radio programmers. You can choose what you want to listen to and when you do it. Gone are the days when you made an appointment to be at your radio for the late night ‘shock jock’ at 10pm or tuned in at 5am for the tech news because “it’s not mainstream enough to have a daytime slot”.

Niche internet broadcasting (podcasting and to a lesser extent internet radio) is the way forward and – by the look of these figures – if you’re getting started today you’re putting yourself in a very strong position for the future.

I remember the days I used to bundle together 10-15 demo tapes at a time and send them out to my local radio stations in the hope of landing an on air gig.

Today your demo tape is your own podcast, the world your audience, they decide if you make it or not… and that is the most democratic way of programming any radio station.

What do you think? Do you still listen to mainstream radio or are you a podcast listener?

photo by: x-ray delta one

Filed Under: Radio Tagged With: audio content, commercial radio station, demo tape, demo tapes, double digit growth, internet radio, local radio stations, mainstream radio, music radio, podcasts, radio playlists, radio programmers, radio shows, shock jock July 15, 2012