The man who will define a new generation of young radio listeners in the United Kingdom, Nick Grimshaw, will take to the airwaves in just over a month. Chris Moyles was famous for who ‘brand new cheesy songs’ and sung radio jingles. Are the creators of the new Radio 1 Breakfast Show simply trying to ensure that Grimshaw sounds different to Moyles or is there a deeper message?
The opportunity to pitch for the imaging contract is still open for another few days (until 15th August) and in the ‘opportunity to bid’ document from the BBC it specifically states: “Please steer clear of sung jingles”.
Does this mean the end of the line for sung jingles? Has the axe fallen on jingle singers? Are music jingles a thing of the past for the modern radio listener?
What do you think? Leave a comment with your views.