Are Sung Jingles Cheesy?

Are Sung Jingles Cheesy?

Sung jingles... are they cheesy?

Sung jingles… are they cheesy?

Well, there were certainly some delightfully cheesy jingles on the sixties pirate radio stations and right up to the eighties when local commercial radio was born. They were fun and ‘of the time’ – but boy were they cheesy!

Sung Jingles

Sung jingles don’t have to be cheesy – and they can be a powerful branding and marketing tool that ensures your brand stands out and your message lives on in peoples’ heads. Don’t take my word for it, the UK’s most listened to radio station, BBC Radio 2, has just invested in a brand new commission of sung imaging.

Our new sung jingle packages are modern and effective with a contemporary sound designed to enhance brands of the twenty first century. Radio stations, especially, are having to fight harder than ever for their market share with so many competitors crying out for our ears on today’s crowded wavebands.

Our brand new sung jingles could make your brand stand out as never before…

Radio Amnesty

All over the UK radio listeners are hearing the message, especially from the BBC, that they can hand their old FM radio in at any major home audio retailer and get a discount on a shiny new DAB radio. Who’s for and against a radio amnesty?…

Radio Station Rebrands

Radio Station Rebrand

Searches for radio stations before and after a rebrand

It’s just over a year since the biggest commercial radio rebrand in history. Global Radio, the UK’s biggest commercial radio group, dropped familiar local names such as Essex FM, Southern FM and Invicta FM in favour of their Heart radio brand. Heart was already a household name, at the time of the rebrand, in markets such as London and Birmingham. The decision to rebrand 29 local radio stations has resulted in networking from London and only a local breakfast and drive show. Radio station rebrand results…

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