Sample Radio Spots

Sample Radio Ads

I often get asked the question can you provide an example of a radio spot. Here are some sample radio spots for a special event at a nightclub.

30 Second Sample Radio Spot

In a 30 second radio spot you have plenty of time to get your message across. This is the standard length for most spots on the radio. In this script we’ll mix music, give the location, what’s happening, when and a contact at the end.

Music: A relevant dance music track with vocals to start then cut to beat with no sung vocals for the voice over.

Voice Over: “It’s coming, (SFX) this Friday, (SFX) to Ice Cold nightclub in Townsville. The largest dance music event to hit the region in a decade. The big (stereo vocal effect) “Dirty Dance Night” (echo on “Dirty Dance Night”).

Music: Mix to another dance track with vocals and then cut to beat again.

Voice Over: “This Friday 30th April 2010 from 9pm featuring (pan from left to right) DJ Phat Beats, Goldie Gold, Lady Vinyl and many more big name DJs.”

Music: Cut to the final dance music track and bring voice over in immediately.

Voice Over: “Drinks promotions on the night include 2 for 1 shooters from 9 till 10pm and the freshest bottled beers. That’s “Dirty Dance Night” this Friday at Ice Cold nightclub. To book call 555-CLUB now!

10 Second Sample Radio Spot

A 10 second radio spot has little time to fit in too many details and can work perfectly as a teaser or to compliment a full 30 second radio spot. It’s always good to fit in a contact, if possible, such as a web address or phone number.

Music: A short, 10 second, beat under the voice over.

Voice Over: “It’s coming, (SFX) this Friday, (SFX) to Ice Cold nightclub in Townsville. The big (stereo vocal effect) “Dirty Dance Night” featuring (pan from left to right) big name DJs, drinks promotions and full on house and trance all night.  Call 555-CLUB.”

About Mike Russell

Mike Russell is a voice over, audio producer & podcaster. He makes radio jingles, Adobe Audition tutorials and is Creative Director at Music Radio Creative. You can find Mike Russell on Google+.

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