Music Radio Creative podcast episode one. This is a podcast transcript of our very first podcast episode. Read or subscribe to the podcast and listen.
Mike: This is Music Radio Creative episode one.
Al: Sounds good doesn’t it? That’s Music Radio Creative.
Rachael: Five, four, three, two, one, zero.
Mike Russell: Hello, this is Mike Russell from musicradiocreative.com. Coming up in this episode we’ll take a look at the new Podcasts App from Apple and what it means for audio content creators and the future of traditional radio. Is it dead? We’ll find out soon.
Al: Music Radio Creative
Mike Russell: Many rumours have been flying around that and new Podcasts App is being released along with iOS6. Well, they all turned out to be lies as Apple unleashed the app without any warning and they are promoting it everywhere. You go into the iTunes store on your computer and there it is straight away in the podcast section. You open up your iPhone and take a look through podcasts and yep, it’s encouraging you to download the brand-new Podcasts app.
So, I thought I would check it out for myself especially since it’s free and easy to download. It has really changed how people are going to consume their audio content; their radio, because no longer do you have to go through the laborious task, really, of heading into iTunes, finding the podcast you want, subscribing to them, making sure they are downloaded and then syncing them to your iPhone or any other device, of course.
Android have various apps like Stitcher out there in order to get your podcast, but now you be able to get all of your audio content straight onto your phone and hopefully, fingers crossed; I’m still trying it, you’ll also be able to sync and update without connecting to your computer. Now this is the big thing and it means that if you’re creating a podcast yourself, you’re going to be landing on someone’s iPhone each time you release a new podcast.
This is probably the best time right now to release your own podcast. Why do I say that? Well simply I believe, niche podcasting is going to be the future of radio and how people consume their audio content; whether that be music. I love to listen to the Tiësto and Armin Van Buuren podcasts. I think they’re absolutely brilliant and they give me my musical fix. Then there are other podcasts out there that teach me little tips and tricks about the internet because I’m really into internet business and marketing. I find Internet Business Mastery with Sterling and Jay and an excellent listen. Also one that comes out of Brighton from the team as Site Visibility – Internet Marketing – that’s a good one too. There’s a whole range of podcasts pretty much covering any topic you can imagine.
Don’t feel afraid. Don’t feel like I shouldn’t go into this because there are so many people already doing it. Just put yourself out there in the space. Give it a go and you will be surprised how many listeners you can pick up. Now I say that, but this is news to me. This is my first ever podcast for Music Radio Creative, and I’m hoping somebody will download it. If they do, I might do another one and go on from there.
Anyway, going back to my initial story about the Podcasts App being out for the iPhone, new features, well much improved access to organizing your favorites and bits like that, plus if you go into the playback area there is a cool retro Reel to Reel tape machine that goes round, so you feel like you’re in an old school radio station. No bulk eraser to get rid of the podcast unfortunately. Make sure you’re not wearing a digital watch with that one. You’ll understand what I mean if you worked in radio with carts.
Anyway, you also get the option to socially share podcast which, I don’t think it was easy to get to grips with in the previous podcast section of the Music App on the iPhone. So this is absolutely fantastic because now, while somebody is listening to your podcast they can hit the little share icon that has become a sort of global recognized icon now for sharing things; and you’ve got the option to Tweet it, e-mail it and bits like that.
Hey, you’re listening to my new podcast now. If you’re listening on the new Podcasts App for iPhone, I would encourage you to hit the share button and share this podcast with your friends. Also, you can jump back 10 seconds as well as forward 30 seconds; now this is really bizarre because I’m sure in the old version, you could only jump back 30 seconds, so now they’re making it 10 seconds. There must be a reason for that, I suppose. But anyway that’s more accurate.
One tip I will give you, if you like to listen to a lot of podcasts, speed them up. It might sound weird at first. You might think crikey. This guy is talking at a rate of knots. I can hardly understand what he’s saying, but I did bear with it, It did take me a little while to get used to it. Once you get used to the times two button, which now in the new Podcasts App, you have a sort of dial that turns between a tortoise and hare so I would turn it to the hare to get that times two feature which I don’t think is quite twice the speed; it certainly speeds the speech up. You’ll suddenly find you can consume more audio content, more knowledge in less time.
Now there’s one reason I wouldn’t recommend using the speed up or hare button as it is on the new app, that’s when you’re listening to music; it doesn’t quite work. Unless you want to listen to a dance track and really throw your hands in the air and dance about to it to a crazy set of BPM, then keep it at the normal listening speed for music. So let’s end up this podcast with a little conclusion about what the Podcasts App from Apple means.
I think it’s fantastic! If you’re an audio content creator or if you’re thinking of getting into the field and releasing your own podcast, that’s great news! You can produce a podcast and basically get it catapulted into the hands of every iPhone user using the app, that I’m sure will become standard with iOS6, and the user experience of choosing your audio has got to be the future of radio broadcasting; I think in my opinion – with many of the radio groups worldwide – I’m based in the UK where recently there’s been a deal where Global has just taken over GMG subject it to monopolies commission investigation, of course; but it looks like brands are getting much more streamlined in the UK for FM traditional radio. Which means they’ve gotten it all sewn up, which is great, because a lot of people like to listen to mainstream brands like Heart, like Capital; and they cover such a wide audience. Now it is just unleashing a whole podcasting world for you and I because people who don’t want to listen to that will come over to us. You might say, why don’t they try a shock jock at 10 o’clock at night and really stir things up or why don’t they try changing the programming and putting a jazz show on? That’s great but that’s not what they want to do. They want to have it so that when you switch on the radio, you always know what you’re getting. I think those brands are great for that but that means even better news for us because people will come over to podcasts more and more.
I was looking at a statistic info graphic, I’ll try to link to it in the show notes, it was basically showing how listeners to podcasts have increased exponentially over the previous years. Do check that out if you’re think of setting up your own podcast. It is definitely an encouraging info graphic to look at.
So conclusion; if you don’t syndicate your audio, maybe your radio show, maybe your DJ mix by podcast, now is the time to start; subject to licenses and royalties, of course. This being a speech podcast with a little bit of production, because that’s what I do with Music Radio Creative, all of our audio is licensed so no problem with that. Do make sure if you’re going to play music or any jingles that you have produced in your podcast, make sure they are licensed or buy out and you haven’t got any trouble with royalties there. That’s very, very important – and then you’re good to go.
That’s it for episode one of the Music Radio Creative podcast. I hope you have enjoyed listening. I’ve enjoyed rambling on with my thoughts. I hope you found it of value. If you did, please head over to the podcast show page at musicradiocreative.com/podcast and leave a comment in the show notes. Let me know what you think. Do you think the release of the new Podcasts App for Apple iPhones will help podcasters? Head over and leave a comment. Also since this is my first ever podcast, I would really appreciate if you would take a moment to head over to iTunes and leave a review for the show. It really helps to increase the visibility of the podcast in iTunes; and hopefully we will get the message out there that you don’t need expensive studio equipment to get into niche podcasting. I’m hoping to get into a bit more of that in new episodes coming up soon. But do head over to iTunes and if you could give me a hand by leaving a review, that would be fantastic!
Al: Never before in the world of radio have you had an experience of this magnitude.
Al: Sounding good all the time, any time!