Using Audio to Make Your Podcast Outstanding

Podcast Branding

Podcast Branding

Podcasts are primarily designed to inform and advise their listeners, but we must keep in mind that nobody wants to listen to a robot. Similarly, audiences don’t want to hear the same sounds and voices time and time again – meaning that to keep those listeners coming, a unique sound is always the right choice.

That’s why popular free music libraries like those available inside GarageBand or the YouTube Audio Library, while high in quality, will not help your podcast to stand out from the crowd.

Why Should My Podcast Be Different?

It’s important to remember that podcasts are another branch of social media for any business or individual; just like Twitter or Facebook, a podcast can be used to attract new consumers and establish a close connection with current customers as well. Therefore, when considering how to inject a little vitality into your podcast, you must also consider what effect you want your podcast to have upon your client base, and how you want to present your brand to those clients. Here are some helpful hints and tips to consider when making your podcast personal.

Selecting a Podcast Jingle or Intro

First impressions are always important to an audience, and more often than not they’ll establish their thoughts on your podcast based on its introduction. It’s important to research what users would expect from your industry’s podcasts in general, but also remember that you’re trying to establish something original. You can use a custom jingle or intro to give your podcast personality, to make it stand out from others in the same niche.

Your Voice Choice Is Your Brand Voice

General voiceovers for a podcast needs to be informative yet entertaining at the same time – an ability to engage with your client base across the air waves is essential when it comes to selecting a voiceover. Imagine you are a new listener to your podcast and ask yourself some questions. What do I expect when I listen to this show? What sort of voice is the best fit for the material? Consider the answers to these questions as you develop the brand voice for your podcast, making sure that the voiceover artist you choose fits the bill.

Substance over Style for Your Podcast

It’s all very well giving your podcast a little bit of shine, but you can never ignore a podcast with strong content. No amount of polish and elegance can mask a poorly planned episode with little value to it. If you can offer a unique and interesting take on your industry – perhaps because of your speciality, or your experiences as an individual – then do so! Work hard on the content of your podcast and ensure that it’s offering your audience exactly what it asks for – that alone will give your podcast an injection of personality it needs to stand out!

Check out some examples of podcast intros we’ve created at Music Radio Creative.

Can DJ Drops Make a Difference?

How to Use DJ Drops

How to Use DJ Drops

Whether you’re DJing in a club or putting together a mixtape you want to remind listeners who you are. This can help people remember you, seek out your gigs, and buy your music. One of the most reliable ways of keeping your identity as part of your work is through mixed-in DJ drops.

What Should a DJ Drop Say?

At its simplest, a DJ drop can just be your name. Having a voice over talent record your name can give some variety to your sound, and make the drop stand out from the rest of your mix. This is part of why so many big name DJs choose to have a distinctive voice, be it male or female, behind their drops.

A bigger DJ jingle or intro can incorporate a larger script if you have plenty to say perhaps as a DJ intro at the beginning of your set. If you have a website, mention it, especially if it’s easy to remember. This can save a new fan from having to search for you when they get a chance. For a mixtape, it’s also popular to have a drop with the mixtape’s name that can be used throughout as a sort of watermark to what you’ve created.

How to Make a DJ Drop

The best drops come in a few different forms. When you think about a great mixtape, for instance, there will be times where the DJ drop is whispered seductively, and other times where it’s shouted excitedly. Having a few vocal styles for your drops and jingles gives you the maximum opportunity for mixing them into your tracks. It also keeps the drops from being too repetitive, which can cause listeners to mentally tune them out.

This is also why having a professional voice over talent record your drops can be so important. An experienced vocal talent will know how to express the same words – such as your name, website, or a mixtape title – in different ways, with different emotions. This is something that even some of the most talented MCs struggle with, as it just isn’t what they do every day. Having a recognisable DJ drop is also a great way to build yourself up as a brand, as it can be used in all different formats, whatever songs you’re mixing.

Need a DJ Drop Created?

If you’re working on a new mix, or planning a few club sets, now is the right time to get a jingle or DJ drop underway. With an easy online ordering service, you can have the DJ drop you want quickly and at a great price.

The Benefits of Launching a Daily Podcast

mrc.fm Podcast Statistics

mrc.fm Podcast Statistics

We’re nearly at the end of our first week of podcasting daily here at Music Radio Creative on our new mrc.fm Podcast Network. It’s been an exciting week!

Creating a daily podcast with fresh, exciting and interesting content is no easy task and anyone who tells you it is simple may not be considering all the factors involved.

How We Produce a Daily Podcast Episode

These are the steps we follow to get daily podcast episodes scheduled and published:

  1. Izabela and I have a weekly podcast meeting in which we’ll discuss topics for each of our new shows. This usually lasts 30 minutes and we’re both frantically writing down our ideas.
  2. Next I’ll research the ideas discussed and start to create show prep for each episode in a shared Google Document that Izabela may also access and edit.
  3. We pick one afternoon a week (currently Tuesdays) to sit down and record all five podcast episodes in advance.
  4. Next we upload the raw .wav audio file to Dropbox for our audio production wizard Kyran to work his magic on. This could be anything from cutting out any obvious mistakes to mixing in music, sound effects and finally adding in a little EQ and compression while attempting to hit the new podcasting loudness standard of -16 LUFS* for each episode (* you don’t need to know what this means or even what LUFS are just know that it makes the audio sound good!)
  5. All the edited episodes will then go to our show notes professional expert Aimee who will make a sensible article, with all links to products and people mentioned, that she will schedule to publish on the correct day and time (which is every weekday at 4:00 AM UK time) along with the audio that is uploaded to our Spreaker podcasting account.

The Five New Podcasts from Music Radio Creative

We’ve announced that we are split testing with a different show and theme each day along with one master feed to rule them all if you want everything from us! We’re covering everything that interests us from audio production to internet marketing, lifestyle design to branding and of course podcasting. The truth is we don’t know which podcasts will turn out to be successful, attract the most listens and go on to get subscribers and perhaps even featured in a podcast directory or two.

This is a podcasting split test and you, our wonderful audience, are taking part in it! By choosing which podcasts you rate, review and subscribe to on iTunes and Stitcher you are essentially casting a vote for that show to stay on. So, if you like any particular podcast make sure to leave a positive review for it.

What Are The Benefits of Consistent Podcasting?

As you can see in our statistics screen shot from our Spreaker control panel everything up until 29th August are the downloads we’ve been receiving daily for old Music Radio Creative podcast episodes. As you can see we’re getting around 100 downloads a day without releasing any new podcasts at all.

iTunes Podcasts Approval

Then, when the lovely Kyle (and Apple podcasting team) at iTunes approved us we could immediately see a nice spike in downloads. This was our soft launch.

Launch on Spreaker

We then had our hard launch on Monday 1st September when we started to make our episodes public on Spreaker and you can see the results. We broke 1,000 downloads in a day and the trend of high consumption continues.

Who knows how the statistics will look by the end of September? If you’d like to see how we’re doing a month on from now be sure to leave a comment and let me know what kind of information you’d find the most valuable?