Podcasts are primarily designed to inform and advise their listeners, but we must keep in mind that nobody wants to listen to a robot. Similarly, audiences don’t want to hear the same sounds and voices time and time again – meaning that to keep those listeners coming, a unique sound is always the right choice.
That’s why popular free music libraries like those available inside GarageBand or the YouTube Audio Library, while high in quality, will not help your podcast to stand out from the crowd.
Why Should My Podcast Be Different?
It’s important to remember that podcasts are another branch of social media for any business or individual; just like Twitter or Facebook, a podcast can be used to attract new consumers and establish a close connection with current customers as well. Therefore, when considering how to inject a little vitality into your podcast, you must also consider what effect you want your podcast to have upon your client base, and how you want to present your brand to those clients. Here are some helpful hints and tips to consider when making your podcast personal.
Selecting a Podcast Jingle or Intro
First impressions are always important to an audience, and more often than not they’ll establish their thoughts on your podcast based on its introduction. It’s important to research what users would expect from your industry’s podcasts in general, but also remember that you’re trying to establish something original. You can use a custom jingle or intro to give your podcast personality, to make it stand out from others in the same niche.
Your Voice Choice Is Your Brand Voice
General voiceovers for a podcast needs to be informative yet entertaining at the same time – an ability to engage with your client base across the air waves is essential when it comes to selecting a voiceover. Imagine you are a new listener to your podcast and ask yourself some questions. What do I expect when I listen to this show? What sort of voice is the best fit for the material? Consider the answers to these questions as you develop the brand voice for your podcast, making sure that the voiceover artist you choose fits the bill.
Substance over Style for Your Podcast
It’s all very well giving your podcast a little bit of shine, but you can never ignore a podcast with strong content. No amount of polish and elegance can mask a poorly planned episode with little value to it. If you can offer a unique and interesting take on your industry – perhaps because of your speciality, or your experiences as an individual – then do so! Work hard on the content of your podcast and ensure that it’s offering your audience exactly what it asks for – that alone will give your podcast an injection of personality it needs to stand out!
Check out some examples of podcast intros we’ve created at Music Radio Creative.