Well produced audio can be a great method of promoting a marketing campaign, adding an identity to your radio station or podcast. However, they need capture the listener’s attention within a very limited time window, so it’s important to get audio sounding right. You could create outstanding audio yourself by learning advanced audio production techniques but have you considered outsourcing audio production?
Here are four reasons to outsource your radio jingles:
1. You Gain Audio Expertise
When you outsource, you gain the expertise of the audio production company as well as the final product such as the produced radio jingles or audio commercials. It’s important to understand the different styles of audio production, and their suitability for different target markets depending on who your target listener or customer is.
2. Help Understanding Your Target Audience
Who is my ideal listener? What kind of music will appeal to your target audience? These are all very important questions – the type of music that would appeal to a younger generation is very different to that which would appeal to an older generation. Understanding the target market is necessary and once you outsource you’ll gain input and help with tricky processes, such as script writing, from audio production experts.
3. You’ll Get The Sound You Want
You might have a good idea of what you want from a jingle but don’t have the production skills necessary to create it. Is there a cool audio production effect you’ve heard somewhere else? When you outsource, you’ll be able to communicate your exact requirements to audio producers and have confidence they’ll have the necessary skills and professional equipment to deliver.
4. It’ll Save You Time and Money
How much is your own time worth? When you outsource, you can guarantee that the finished product will sound great and impress others without the need to spend hours producing it yourself. The production of a radio jingle is a demanding and time consuming process, especially when you don’t have the expertise needed to produce outstanding jingles. Your time could be better spent doing what you enjoy doing which means that, unless you love learning audio production, it’s often more cost-effective to outsource.